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%%  Ein Beispiel der DANTE-Edition
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%%  1. Auflage
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%%  Beispiel 06-03-43 auf Seite 248.
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%%  Copyright (C) 2011 Herbert Voss
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%%  It may be distributed and/or modified under the conditions
%%  of the LaTeX Project Public License, either version 1.3
%%  of this license or (at your option) any later version.
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%%  See http://www.latex-project.org/lppl.txt for details.
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\documentclass[]{exaarticle}
\pagestyle{empty}
\setlength\textwidth{118.324pt}
\setlength\parindent{0pt}
\StartShownPreambleCommands
\usepackage{colortbl}
\definecolor{gray70}{gray}{0.7}
\definecolor{gray90}{gray}{0.9}
\StopShownPreambleCommands
\begin{document}
\begin{tabular}{@{}
  >{\columncolor{gray70}[0pt][\tabcolsep]}c
  >{\columncolor[rgb]{1,0,0}}c
  >{\columncolor{gray90}[\tabcolsep][0pt]}c@{}}
\cellcolor{white}Eins   & Zwei               & Drei\\
\rowcolor{cyan}     A   & \cellcolor{white}B & C   \\
\rowcolor[gray]{0.9}uno & due & \cellcolor{white}tre
\end{tabular}
\end{document}